seoblabber's diary

How to optimize our budget for AdWords?

2009-02-01T07:39:00.000-08:00

To lower expenses for AdWords it is possible to develop optimum advertising strategy. Optimum is considered to be a strategy which will allow us to receive a maximum of traffic for the minimum of money.

You can optimize your budget for contextual advertising, for example, using low-frequent queries with the low cost of clicks, slang expressions, bad writing (with spelling errors), and conversational format. Let's see how we can do it.

You certainly can spend some time on creating, calculating and experiencing low frequency queries, but much faster and easier will be to explore the experience of competitors who may have already analyzed their experience in SEO and found the best strategy for dealing with AdWords. For example, let's take the keyword «SEO» and enter it in SEMrush.com search line.

Picture1
Link
to the report

We will get to the Keyword report, the first of presented tables includes Related Keywords (1). By pressing the "More results" button we get the list of correlating keywords with their CPC, which we can export and use in our advertising campaign, having studied it previously. How to do it is explained further.

The second table in the report is called «Organic Results» (2), we are going to skip it and look at the third table under the heading «AdWords Side» (3). We see 8 domains, competing in AdWords on the request «SEO» in it. Here you may also find URLs on which these domains ads' refers to (4).

As we know, it is not enough to bring traffic to the site, you must also build a proper communication with the audience, to ensure full conversion of the traffic. How to organize it better we will also know from our competitors. After examining the content of these URLs, you'll be able to organize the content of your landing page properly. By clicking at any URL in this table you get to URL report, where you will see the list of keywords, on which this page is included in TOP 20 by Google, they can also be considered for addition in an advertising campaign, as well as CPC these queries in AdWords. This information can also be exported.

Let's get back to «AdWords Side». By clicking on it you will be redirected to the comprehensive report on the domain where «AdWords keywords» and «Competitors in AdWords» reports will be primarily useful for us (see picture 12).

Picture2
Link
to the report

Click on the "More results" button in the "AdWords keywords" report and you'll see the entire list of keywords on which your competitor advances in AdWords, positions that its ads have for each keyword, CPC, An average volume of searches for this keyword per month, the percentage of traffic that this competitor receives for each keyword, seasonal trends and landing pages, to which this ads refer to. This report may also be exported

These data are available on each of the competitors, what will allow you to study them in general.

The «Competitors in AdWords» report will help us to know, whose strategy is more effective. Click on the "More results" button in this report and you will see the list of competitors of this domain in AdWords (Pic. 13).

Picture3
Link
to the report

«Position Quality (%)» column (1) of this report will tell us whose strategy in AdWords is better; if the value of this column is less than 100%, that means that competitor's advertising campaigns are managed more effective.

For example, for the domain seop.com (2) value of «Position Quality (%)» is 97.38 (3), that means that strategy of seop.com on intersecting keywords is 97.38% more effective than pepperjam.com (4) strategy.

You may clarify the difference by clicking on the figures in the «Common Keywords» (5) column next to the domain you're interested in. You will get to the Keyword report and see the list of keywords on which both competitors are implementing advertising company in Google AdWords. From the collected keywords and data on them, we can provide, firstly, the keywords, which are precisely relevant to our site, we suppose that these are going to be low-frequent requests, because it is obvious that a user who has made clear that he wants to find, hitting at absolutely relevant page quickly converted to the customer. Secondly, we will pay attention to keywords with low CPC and "Average Vol." high enough. This strategy will allow us to attract more targeted traffic for less money, and competitors' landing pages study would properly prepare the content pages to increase conversion of visitors who came to AdWords in customers to our site.

How can I improve the site position in the organic results by Google?

2009-01-30T07:37:00.000-08:00

How can I improve the site position in the organic results by Google?

With the help of our service. You may analyze the status of your site in Google organic results, as well as the strategies of successful competitors and use them in your work.

For certain you have a list of keywords on which you would like your site to receive a maximum of the traffic from Google organic results. If you don't have one, you can generate it, using point 1 of the given manual, and if you do, all he Keywords on which you wish to advance your site can be divided into 2 groups:

1. This keywords on which your site is already in the TOP20 by Google.

2. Keywords, on which your site is not included in TOP20 by Google yet.

In order to identify strategies that will help you to improve your site's position on keywords, on which your site is included in TOP20 by Google, enter the domain name in the search line of SEMRush.com service. You will get to the standard report on the domain (Picture 1), which consists of 6 parts. Let's try to do it in the SEODigger.com example.

Picture1
Link
to the report

Click on the «More results» button (1) in the Organic keywords report and you'll see a list of keywords on which the domain you are interested in is in the TOP20 Google.

Make the list of keywords, on which you would like to advance your site but which are not presented in this report and put it aside for a while, we will be engaged in it a bit later.

Having clicked on any of keyword which you would like to improve the rank of your site on in this report, you'll be directed to report on the exact keyword. (Picture 2).

Picture 2
Link
to the report

Pay attention to the table under the heading Organic Results. (Picture 8, 1). It is a copy of TOP20 Google on the keyword. You can analyze the ways of the advancement used by your competitors for the landing pages, presented in report. You can always analyze what strategy of your competitors is more effective, comparing indicators of their traffic in Competitors in organic search report (Picture 3).

Picture 3
Link
to the report

One of SEODigger.com competitors is the domain seobook.com which has a competitor searchenginewatch.com in TOP20 by Google.

Having clicked on figure in searchenginewatch.com line in Common Keywords column we will see the list of keywords on which domains seobook.com and searchenginewatch.com compete in TOP20 by Google and we can understand, how much these keywords are intersected with those we wish to advance our site on.

If the list of keywords in Common Keywords report is close enough to our list it would be logical to find out, whose strategy of advancement is more effective - seobook.com or searchenginewatch.com. For this we may use the data from a «Position Quality (%)» column in Competitors in organic search report. As we can see in this column next to the domain searchenginewatch.com is the value of «88,87».

As the figure in this column is less than 100 %, this means, that searchenginewatch.com involves on 88,87 % of the traffic more than seobook.com on the common with seobook.com keywords. Hence, searchenginewatch.com strategy is more effective.

Having studied it, we can use it in our work for increasing the position of the domain in TOP 20 by Google.

Now we will return to the list of keywords, on which we would like to advance our site but on which it is not included in TOP20 by Google yet.

For example, let's take«search engine marketing» keyword and enter it into SEMRush.com search line.

Picture4
Link
to the report

We will get on Keyword report page and in the «Organic Results» table (Picture 4) we will see all the competitors on the particular keyword, included in ТОP 20 by Google. Comparing competitors' strategy on the keyword the way it has been described above, we can define optimal strategy and follow it during your work.

2009-01-27T01:26:00.000-08:00

How can I build a list of
keywords for the site advancement, including longtails and related
keywords?

If you want to optimize your site within Google, you probably know
its major competitors. To carry out our task you don't need to know
all the competitors, one or two is enough. Type in the address of the
domain you are interested in into SEMRush.com search line (See
picture 1, 1) and press «Search» (2). You get on the page
of a typical report of the domain consisting of 6 parts.
In the
first part of the report, called «Organic keywords» (3)
you can see 10 of more than 7 million keywords on which domain
wikipedia.org is in ТОP20 organic results by Google. Having pressed
the button «More results» (4) you can see all the results
accessible to you according to your tariff on SEMRush.com.

Picture
1
Link
to the report

You can export these results, for example, to excel (Pic. 2,
1), and it will be the beginning of gathering of keyword base for
your site.

Picture 2

Link
to the report

Having switched to the report «Competitors
in organic search» (Pic. 3), you can see that wikipedia.org has
almost 4 million competitors (1).

Picture 3

Link
to the report

Click on figure (3) in a «Common
Keywords» column (2) next to the domain-competitor you are
interested in and you will receive the report on common keywords for
the both domains compared (Pic. 4).

Picture 4

Link
to the report

You can export this report in excel (1),
thus the list of your keywords increases.
If in any of the
reports, for example, in the last, you click on the particular
keyword, you will get to the Keyword report. The first of the
presented tables will contain Related Keywords . Having pressed at
«More results», you can see all Related Keywords (Pic. 5)
for the keyword you clicked at and to export them, for example, into
Excel.

Picture 5

Link
to the report

The second table (see pic. 6, 1), presented
in Keyword report, will contain the list of URLs, which are included
in TOP20 by Google on the given keyword.

Picture 6

Link to the
report

Having visited the given URLs (landing pages) you
can study the ways of the advancement of the given sites with the
particular keyword.
Having clicked on the particular URL in the
given table you will get to the URL report where you will find a set
of helpful information on keywords, on which the given URL is in
TOP20 by Google. You can export this report as well. Getting from the
report to the report on interesting domains, URLs and Keywords you
can export the data, for example, into excel. Having made a single
list of keywords, collected by you, you can remove duplicates and
casual keywords, thus you receive the list on which it is possible to
begin your work. During your work on the list of keywords, on which
you should begin your work, it is necessary to pay attention to the
biggest traffic volumes, which your site may receive from the Organic
results by Google on every keyword, that will allow you to predict
the future attendance of your site. You can find this data in the
Keyword report, it is called «Average vol.».Choosing
between the strategies used by your competitors when promoting their
sites, you can identify more successful, not only due to the position
that their sites have in the organic results by Google, but also on
overall volume of traffic which is attracted by the domain or URL
(see Traffic (%) in URL or Domain Reports).

2009-01-27T01:19:00.001-08:00

SEMRush.com, a new SEO tool
for keyword and AdWords research was announced recently by the team
responsible for SeoDigger and SEO Quake FireFox plugin. SEMRush is a
new product for advanced SEO and keyword research developed as a
result of the many comments and suggestions received regarding the
successful SeoDigger tool.

SEMRush uses 25 million of the most popular and expensive keywords
to collect Google search results. SEMRush can show you keywords for
any domain ranked high enough to be in top 20 search results results
or that purchases AdWords. The tool is based on the US version of
Google.com.

Select SEMRush Features:

Identify your competitors
See competitors’ organic and
AdWords’ keywords, find their strengths and weaknesses
Find their landing pages
Discover your own long-tail
keywords
Check Google rankings of any site
Calculate competitors’ costs
for AdWords
Search for potential advertisers
Find potential vendors of traffic

Read Clickfire’s interview
with Gleb Suvorov, part of the powerhouse behind SEODIgger,
SEOQuake and AdsSpy.

The Rise of SEMRush – A Keyword Tool with simplicity and with a more refined PPC and Organic Keywords

2009-01-21T05:34:00.000-08:00

I was scouring the web using Google Search
last couple of days as i was trying to do a bit of Keyword Research and I
accidentally stumbled upon a website called SEMRush.com. With much curiosity I signed up for a Free Membership and just tried to browse over its pages. Few things I noticed about the site while I was trying to discovery more of its good stuff.

First point is that, I believe SEODigger
and SEMRush are one in which SEODigger is the beta version and SEMRush is
the final product.

Secondly, simplicity from SEODigger was
carried over to SEMRush and made better I would say, which makes it pretty
easy to browse from one page to another.

Search method is about the same as the
other Keyword Tools available around in which you can search either by
Domain or Keyword.

Price wise, SEMRush is the cheapest and
the most affordable as compared to Adgooroo, KeywordSpy or
KeywordDiscovery without a compromise to the Keyword Accuracy.

Unlike KeywordSpy or Adgooroo, SEMRush is
much simpler to use as it gives you the information you need right on! I
think no one can really beat the beauty of simplicity.

One thing I personally like about SEMRush
is that, its Keywords are more refined and more accurate. For someone who
wants a copy and paste type of Keyword Researching with no time to spare
for keyword filtering, SEMRush would be the best Keyword Tool of choice for your Search Engine Optimization needs.

Lastly, after I signed up for a free
membership with SEMRush, i requested for a limited access so I could see
the other stuff they have inside. Without any hesitation, they granted me
that access just that easy. Support is so quick which is quite important
when you subscribe to a service or product.

To sum it up, I give SEMRush Two thumbs up
for a great product and support. Now why don’t you try it out to see it for
yourself? Go to www.semrush.com.

SEM Rush Search Marketing Research - Review of SEMRush.com

2008-11-07T04:49:00.000-08:00

What is SEM Rush?

A sweet new competitive research tool by the name SEMRush has hit the market. It can be seen as a deeper extension of the SEODigger project (adding PPC data and tracking AdWords keywords), and a competitor to services like Compete.com and SpyFu (which recently launched SpyFu Kombat).

SEM Rush vs Compete.com

The big value add that SEM Rush has over a tool like
Compete.com is that SEMRush adds cost per click estimates (scraped from Google's Traffic Estimator tool and estimated traffic volumes (from the Google AdWords keyword tool near each keyword. Thus, rather than showing the traffic distribution to each site, this tool can list keyword value distribution for the sites (keyword value * estimated traffic).

Normalizing Data

Using these estimates does not provide results that are as
accurate as Compete.com's data licensing strategy, but if you own a site and
know what it earns, you can set up a ratio to normalize the differences (at
least to some extent, within the same vertical, for sites of similar size,
using a similar business model).

One of our sites that earns about $5,000 a month shows a
Google traffic value of close to $20,000 a month.

5,000/20,000 = 1/4 = 0.25

A similar site in the same vertical shows $10,000

$10,000 * 0.25 = $2,500

Disclaimers With Normalizing Data

It is hard to monetize traffic as well as Google does, so
in virtually every competitive market your profit per visitor (after expenses)
will generally be less than Google. Some reason why..

In some markets people are losing money
to buy marketshare, while in other markets people may overbid just to
block out competition.

Some merchants simply have fatter profit
margins and can afford to outbid affiliates.

It is hard to integrate advertising in
your site anywhere near as aggressively as Google does while still
creating a site that will be able to gather enough links (and other
signals of quality) to take a #1 organic ranking in competitive
markets...so by default there will typically be some amount of slippage.

A site that offers editorial content
wrapped in light ads will not convert eyeballs into cash anywhere near as
well as a lead generation oriented affiliate site would.

SEM Rush Features

Keyword Values & Volumes

As mentioned above, this data is scraped from the Google
Traffic Estimator and the Google Keyword Tool.

Top Search Traffic Domains

A list of the top 100 domain names that are estimated to be
the highest value downstream traffic sources from Google.

You could get a similar list from
Compete.com'sReferral Analytics by running a downstream report
on Google.com, although I think that might also include traffic from some of
Google's non-search properties like Reader.

Here is a list of sites that rank for many of the same
keywords that SEO Book ranks for

Overlapping Keywords

Here is a list of a few words where Seo Book and SEOmoz
compete in the rankings

Compare AdWords to Organic Search

These are sites that rank for keywords that SEO Book is
buying through AdWords

And these are sites that buy AdWords ads for keywords that this site ranks for

Entry cost is so low that a lot of great tools are going to
get made in short order, but it is hard to win by sitting on a good idea. ;)

seoblabber's diary

How to optimize our budget for AdWords?

How can I improve the site position in the organic results by Google?

How can I build a list ofkeywords for the site advancement, including longtails and relatedkeywords?

The Rise of SEMRush – A Keyword Tool with simplicity and with a more refined PPC and Organic Keywords

SEM Rush Search Marketing Research - Review of SEMRush.com

What is SEM Rush?

SEM Rush vs Compete.com

Normalizing Data

Disclaimers With Normalizing Data

SEM Rush Features

Keyword Values & Volumes

Top Search Traffic Domains

Overlapping Keywords

Compare AdWords to Organic Search

How can I build a list of
keywords for the site advancement, including longtails and related
keywords?