How to optimize our budget for AdWords?

To lower expenses for AdWords it is possible to develop optimum advertising strategy. Optimum is considered to be a strategy which will allow us to receive a maximum of traffic for the minimum of money.

You can optimize your budget for contextual advertising, for example, using low-frequent queries with the low cost of clicks, slang expressions, bad writing (with spelling errors), and conversational format. Let's see how we can do it.

You certainly can spend some time on creating, calculating and experiencing low frequency queries, but much faster and easier will be to explore the experience of competitors who may have already analyzed their experience in SEO and found the best strategy for dealing with AdWords. For example, let's take the keyword «SEO» and enter it in SEMrush.com search line.



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to the report




We will get to the Keyword report, the first of presented tables includes Related Keywords (1). By pressing the "More results" button we get the list of correlating keywords with their CPC, which we can export and use in our advertising campaign, having studied it previously. How to do it is explained further.

The second table in the report is called «Organic Results» (2), we are going to skip it and look at the third table under the heading «AdWords Side» (3). We see 8 domains, competing in AdWords on the request «SEO» in it. Here you may also find URLs on which these domains ads' refers to (4).

As we know, it is not enough to bring traffic to the site, you must also build a proper communication with the audience, to ensure full conversion of the traffic. How to organize it better we will also know from our competitors. After examining the content of these URLs, you'll be able to organize the content of your landing page properly. By clicking at any URL in this table you get to URL report, where you will see the list of keywords, on which this page is included in TOP 20 by Google, they can also be considered for addition in an advertising campaign, as well as CPC these queries in AdWords. This information can also be exported.

Let's get back to «AdWords Side». By clicking on it you will be redirected to the comprehensive report on the domain where «AdWords keywords» and «Competitors in AdWords» reports will be primarily useful for us (see picture 12).



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Click on the "More results" button in the "AdWords keywords" report and you'll see the entire list of keywords on which your competitor advances in AdWords, positions that its ads have for each keyword, CPC, An average volume of searches for this keyword per month, the percentage of traffic that this competitor receives for each keyword, seasonal trends and landing pages, to which this ads refer to. This report may also be exported

These data are available on each of the competitors, what will allow you to study them in general.

The «Competitors in AdWords» report will help us to know, whose strategy is more effective. Click on the "More results" button in this report and you will see the list of competitors of this domain in AdWords (Pic. 13).



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«Position Quality (%)» column (1) of this report will tell us whose strategy in AdWords is better; if the value of this column is less than 100%, that means that competitor's advertising campaigns are managed more effective.

For example, for the domain seop.com (2) value of «Position Quality (%)» is 97.38 (3), that means that strategy of seop.com on intersecting keywords is 97.38% more effective than pepperjam.com (4) strategy.

You may clarify the difference by clicking on the figures in the «Common Keywords» (5) column next to the domain you're interested in. You will get to the Keyword report and see the list of keywords on which both competitors are implementing advertising company in Google AdWords. From the collected keywords and data on them, we can provide, firstly, the keywords, which are precisely relevant to our site, we suppose that these are going to be low-frequent requests, because it is obvious that a user who has made clear that he wants to find, hitting at absolutely relevant page quickly converted to the customer. Secondly, we will pay attention to keywords with low CPC and "Average Vol." high enough. This strategy will allow us to attract more targeted traffic for less money, and competitors' landing pages study would properly prepare the content pages to increase conversion of visitors who came to AdWords in customers to our site.