How can I improve the site position in the organic results by Google?

How can I improve the site position in the organic results by Google?

With the help of our service. You may analyze the status of your site in Google organic results, as well as the strategies of successful competitors and use them in your work.

For certain you have a list of keywords on which you would like your site to receive a maximum of the traffic from Google organic results. If you don't have one, you can generate it, using point 1 of the given manual, and if you do, all he Keywords on which you wish to advance your site can be divided into 2 groups:

1. This keywords on which your site is already in the TOP20 by Google.

2. Keywords, on which your site is not included in TOP20 by Google yet.

In order to identify strategies that will help you to improve your site's position on keywords, on which your site is included in TOP20 by Google, enter the domain name in the search line of SEMRush.com service. You will get to the standard report on the domain (Picture 1), which consists of 6 parts. Let's try to do it in the SEODigger.com example.



Picture1
Link
to the report




Click on the «More results» button (1) in the Organic keywords report and you'll see a list of keywords on which the domain you are interested in is in the TOP20 Google.

Make the list of keywords, on which you would like to advance your site but which are not presented in this report and put it aside for a while, we will be engaged in it a bit later.

Having clicked on any of keyword which you would like to improve the rank of your site on in this report, you'll be directed to report on the exact keyword. (Picture 2).



Picture 2
Link
to the report




Pay attention to the table under the heading Organic Results. (Picture 8, 1). It is a copy of TOP20 Google on the keyword. You can analyze the ways of the advancement used by your competitors for the landing pages, presented in report. You can always analyze what strategy of your competitors is more effective, comparing indicators of their traffic in Competitors in organic search report (Picture 3).



Picture 3
Link
to the report




One of SEODigger.com competitors is the domain seobook.com which has a competitor searchenginewatch.com in TOP20 by Google.

Having clicked on figure in searchenginewatch.com line in Common Keywords column we will see the list of keywords on which domains seobook.com and searchenginewatch.com compete in TOP20 by Google and we can understand, how much these keywords are intersected with those we wish to advance our site on.

If the list of keywords in Common Keywords report is close enough to our list it would be logical to find out, whose strategy of advancement is more effective - seobook.com or searchenginewatch.com. For this we may use the data from a «Position Quality (%)» column in Competitors in organic search report. As we can see in this column next to the domain searchenginewatch.com is the value of «88,87».

As the figure in this column is less than 100 %, this means, that searchenginewatch.com involves on 88,87 % of the traffic more than seobook.com on the common with seobook.com keywords. Hence, searchenginewatch.com strategy is more effective.

Having studied it, we can use it in our work for increasing the position of the domain in TOP 20 by Google.

Now we will return to the list of keywords, on which we would like to advance our site but on which it is not included in TOP20 by Google yet.

For example, let's take«search engine marketing» keyword and enter it into SEMRush.com search line.



Picture4
Link
to the report




We will get on Keyword report page and in the «Organic Results» table (Picture 4) we will see all the competitors on the particular keyword, included in ТОP 20 by Google. Comparing competitors' strategy on the keyword the way it has been described above, we can define optimal strategy and follow it during your work.