How can I build a list of
keywords for the site advancement, including longtails and related
keywords?

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If you want to optimize your site within Google, you probably know
its major competitors. To carry out our task you don't need to know
all the competitors, one or two is enough. Type in the address of the
domain you are interested in into SEMRush.com search line (See
picture 1, 1) and press «Search» (2). You get on the page
of a typical report of the domain consisting of 6 parts.
In the
first part of the report, called «Organic keywords» (3)
you can see 10 of more than 7 million keywords on which domain
wikipedia.org is in ТОP20 organic results by Google. Having pressed
the button «More results» (4) you can see all the results
accessible to you according to your tariff on SEMRush.com.


Picture
1
Link
to the report





You can export these results, for example, to excel (Pic. 2,
1), and it will be the beginning of gathering of keyword base for
your site.

Picture 2



Link
to the report

Having switched to the report «Competitors
in organic search» (Pic. 3), you can see that wikipedia.org has
almost 4 million competitors (1).

Picture 3



Link
to the report

Click on figure (3) in a «Common
Keywords» column (2) next to the domain-competitor you are
interested in and you will receive the report on common keywords for
the both domains compared (Pic. 4).

Picture 4




Link
to the report

You can export this report in excel (1),
thus the list of your keywords increases.
If in any of the
reports, for example, in the last, you click on the particular
keyword, you will get to the Keyword report. The first of the
presented tables will contain Related Keywords . Having pressed at
«More results», you can see all Related Keywords (Pic. 5)
for the keyword you clicked at and to export them, for example, into
Excel.

Picture 5



Link
to the report

The second table (see pic. 6, 1), presented
in Keyword report, will contain the list of URLs, which are included
in TOP20 by Google on the given keyword.

Picture 6



Link to the
report

Having visited the given URLs (landing pages) you
can study the ways of the advancement of the given sites with the
particular keyword.
Having clicked on the particular URL in the
given table you will get to the URL report where you will find a set
of helpful information on keywords, on which the given URL is in
TOP20 by Google. You can export this report as well. Getting from the
report to the report on interesting domains, URLs and Keywords you
can export the data, for example, into excel. Having made a single
list of keywords, collected by you, you can remove duplicates and
casual keywords, thus you receive the list on which it is possible to
begin your work. During your work on the list of keywords, on which
you should begin your work, it is necessary to pay attention to the
biggest traffic volumes, which your site may receive from the Organic
results by Google on every keyword, that will allow you to predict
the future attendance of your site. You can find this data in the
Keyword report, it is called «Average vol.».Choosing
between the strategies used by your competitors when promoting their
sites, you can identify more successful, not only due to the position
that their sites have in the organic results by Google, but also on
overall volume of traffic which is attracted by the domain or URL
(see Traffic (%) in URL or Domain Reports).